Rinse — Japanese Exfoliating Body Towel

★★★★★ 4.8 · 214 reviews
$24$29Launch offer
Ships free over $40 · Arrives boxed, ready to gift
Quantity · replace every 3 months
Single
One towel, boxed
$24
Most popular
3-Pack
A year of fresh towels · mix colors
$57
$19 / towel
Duo
His & hers, or now & next
$42
$21 / towel
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OriginWoven in Gunma, Japan
Material100% premium nylon
Length120 cm full-back reach
Guarantee30-day love-it promise
Why it beats a loofah

Loofahs trap water and dead skin in a dense sponge that never fully dries. Rinse's open nylon weave releases everything with one rinse and hangs dry in minutes.

How to use

Wet the towel, add a drop of body wash, and work into a rich lather. Stretch it across your back and glide. Rinse and hang to dry.

Care & replacement

Machine washable, colorfast, selvedge edges that won't fray. We recommend replacing every 3 months for peak hygiene.

Shipping & returns

Free U.S. shipping on orders over $40. 30-day returns, no questions. Ships in its retail box, ready to gift.

Why switch

Your loofah is a lot less innocent than it looks.

Damp, dense, and never quite clean — the average shower pouf is a place bacteria love and dermatologists don't. Japan solved this decades ago with a towel that scrubs better and dries completely.

The problem

Loofahs stay wet for days

Dense mesh traps water and dead skin, staying damp between showers — the exact environment microbes multiply in.

The fix

An open weave that dries fast

Rinse's nylon weave releases water instantly and hangs flat. Typically dry in minutes — nothing lingers, nothing smells.

The upgrade

Exfoliation your skin notices

Dual threads lather and polish in one pass — smoother skin and a genuine clean a soft pouf can't deliver.

The towel

Two threads. One perfect scrub.

The weave pairs a tightly-spun lathering thread with a textured exfoliating thread — rich foam and effective polish in the same pass.

  • Material100% premium nylon, colorfast-dyed, selvedge edges that won't fray
  • Length120 cm — long enough to scrub your whole back, solo
  • TextureMedium-firm. Effective for KP, back acne & rough patches
  • CareRinse, hang, done. Replace every 3 months for peak hygiene
Our craft

Woven where Japan has woven for 1,400 years.

Rinse towels are knitted, dyed, and finished in Japan's historic textile heartland. Not "Japanese-inspired." Japanese. It says so on the seal.

Compare

Every "Japanese" towel isn't from Japan.

Same length, same claims — very different origins.

Rinse
The yellow-bag brand
"Japanese-inspired"
Woven in Japan
Yes — Gunma
Yes
No — polyester, China
Material
100% nylon
100% nylon
70% polyester
Full-back reach
120 cm
120 cm
120 cm
Packaging
Retail box
Plastic bag
Plastic bag
Colorfast guarantee
Yes
Mixed reviews
The ritual

Thirty seconds to your best skin of the day.

Lather

Wet the towel, add a drop of body wash, and work it into a dense foam.

Scrub

Stretch it across your back and glide — light pressure daily, firmer weekly.

Rinse

A quick rinse releases everything the weave lifted away.

Hang

Hang flat to dry. Ready before your next shower — always fresh.

Reviews

The back-scrub converts speak.

★★★★★

“Threw out my loofah the same day. My back has never actually felt clean before — and it's dry an hour later.”

Placeholder review
Verified buyer · Charcoal
★★★★★

“The box alone made it feel like a gift. Bought the 3-pack, gave one to my brother.”

Placeholder review
Verified buyer · 3-Pack
★★★★★

“KP on my arms visibly smoother in two weeks. Firm but not scratchy.”

Placeholder review
Verified buyer · Indigo

Your loofah had a good run. It's time.

Rinse Japanese Exfoliating Towel
$24 · Free shipping over $40